Pitch Decks

The List of 7

• Statement declaring the world has changed
• Facts to support that statement
• Identify the losing solution
• Identify the winning solution
• Share evidence that it works
• Show your price (straight-forward with Tier 1, Tier 2, Tier 3 is usually best, and not necessarily correct to do at first presentation)

The List of 5

• Name Big Relevant Change in the World
• show there will be winners and losers (adapt or die)
• tease the promised land, no product details, but future state
• introduce features as “magic gifts” for reaching the promised land
• present evidence that you can make the story come true